How to Become an SEO Expert | Digital Marketing Tips | Sreevidya

How to Become an SEO Expert | Digital Marketing Tips | Sreevidya

Become an SEO Expert is not easy. You have to learn the strategies and advanced techniques in search engine optimization. You should be ready to capture the new changes. Let’s check some points.

What is SEO?

The practice of increasing the quality and quantity of search engine traffic to a website or a web page is known as search engine optimization. SEO focuses on free traffic rather than paid or direct traffic.

Why Need an SEO Expert?

In the face of growing competition, Digital Marketing has become essential for any company looking to expand its online presence or attract new customers by building a favorable online reputation. As a result, employing any of the available Best Digital Marketing Experts in Kerala makes sense.

 

How To Become an SEO Expert?

• Improve your skills.
• Get certified by taking a course.
• Learn how search engines index and crawl content.
• Get a sense of what search engines look for.
• Understand the importance of SEO strategy and methods.
• Investigate the subject.
• Find a method or tool that suits your needs.
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• Read More

How To Use Google Analytics?

Google Analytics is one of the most popular digital analytics tools. it's Google's free web analytics service that helps to track visitors on your website. If you have many visitors to your website, but you don't know that you cannot improve your website's quality. Google Analytics is a free tool that analyzes in-depth details about the visitors and visitors turns to your customers. Through analysis, you can track everything about your website, how much traffic your website has, where it cames from. You can know the traffic from social media, mobile apps, identity trends, etc. You can easily add your Google Analytics code to any of type forms, in order to track visitor behavior and demographics.

Google Analytics is mainly used to track the traffic rate of your website. What are the traffic sources? 3 main traffic sources.

• Direct Traffic: Direct traffic refers to those visitors that arrive directly and immediate on your site by: 

        (1) typing your URL  to browser  
                      
        (2) clicking on a bookmark or


       (3) clicking on a link in an email, SMS, or message.

       


  Direct traffic is a strong indicator of the website.

• Referring Traffic: Also known as referrer traffic or referral traffic. The number of visitors that click on a link on another website and land on your website.

                                                                                                          

• Search Engine Traffic: It is the traffic that comes from visitors clicking on links on a search results page for any search engine like Google, Yahoo, Bing, etc. This traffic divided into organic traffic or non-paid traffic.

                                                                   

• Add Traffic: Traffic by Google-adds.

 

 

 

 

 

 

 

Terms you should know about the Google Analytics

Bounce Rate: It is the percentage of visitors that view and quickly exit a single page.

Organic Search: The number of visitors who visit your website from a link.


Tracking ID: Id that Google uses to analyze and track your site.                       


Property: the website that tracked by Google.

Dashboard: a platform that your website is analyzed.

How to Track your Website by Google Analytics?

 

 

1. Login to Google Analytics with your Google Account.
2.  Click the admin button on the dashboard.
3.   Select an account or create an account.
4.   Create a property.
5.   Click the website option and add your websites name and URL  
6.   Choose your industry, Choose your time zone.
7.   Click on Get Tracking ID.
8.    Install the Tracking ID on your site.
9.     Paste the Tracking ID in the Analytics
10.   paste tracking code in the Theme section.
11.    Then Save the theme
    

                                                             
  By Google Analytics you get the traffic of your site, how many active users are on your website, where the traffic is from etc. You can improve your website's quality with this analytics.

Hope you get an idea of how to use Google Analytics.

If you enjoyed my post, I feel thank you. Please share my post with your friends.
 Also, take look at my last post about the webmaster tool

Webmaster Tools to Improve Visibility of Website

Are you looking for your website to have better search engine rankings?

To analyze a website, SEO analysts use many tools. 


  

Beginner’s Guide to Google Search Console

If you are low on your funds, you can only focus on organic search engine or search engine optimization. Google has many tools to understand, what is your site about, your traffic rate, how you can improve your website for better ranking in search results.
this tool is known as a webmaster tool or search console. For a while, this tool was known as a webmaster tool and later in 2015 Google rebranded it as Google search console.
Google search console or GSC is made by Google itself and is completely free for webmasters.





How a website is verified by Google Search console?


 

5  Methods to Verify a Website by Google Search console

1.     HTML file verification method
2.     Meta tag verification method
3.     Verification by Google analytics
4.     Verification by DNS Text
5.     Verification By Tag manager

    HTML File Verification Method

 In this method, you need to upload an HTML file to the root directory of your website. For this you will need to access your server to upload the file, using cPanel File Manager.
 It is the recommended method by Google. These are the steps.

 





 Step 1: Download Verification File

         First add your Website to Google search console, after adding your site, You should see an option to download an HTML file, download this file to your desktop.


  Step 2: Upload file via SFTP

  Step 3: Click the verify button at Google search console
 

 

Meta Tag Verification Method

 

  Step 1:Select HTML tag in the alternative methods, Copy the value in the box. After copying paste this in the Root directory.

 

 Step 2: You can see the settings in your dashboard, here insert Headers and Footers(paste the meta tag here)

 


  Step 3:click save after this click verifies button in the Search console.

                                                                                             

 

 

Verification by Google Analytics

Google Analytics is an analytics service offered by Google that helps to track your report website traffic. Analytics records a visit each time a user enters your page with google analytic code. There are no details steps for this method.
If you already added your website, you can see the below tab, You just click the verify button.




                    

 

Verification By DNS Text

                   



In this method, you’ll add a TXT record to your DNS provider. This is the best method.

 Step 1: Get TXT Record
        
Step2: Add TXT Record at DNS           Provider.                            
 Step 3:Click Verify Button At the Search Console.

 

Verification By Tag Manager

 Tag Manager is a free tool by Google, that allows you to manage and marketing tags on your website without changing code.
 It is quite similar to Google analytic method. If you are already using Google Tag  Manager, You can just click the verify button to verify your site.

1.  Select the alternative method                    
2. Select Google Tag Manager button
3.    Click verify.

 





 I hope you got an outline of the webmaster tool or search console. To know about the optimization techniques just take a look at my last post. 

SEO Optimization Techniques For Higher Ranking

                                        

                                        

In the last blog post, we analyze the updation for making the webpage a higher rank.

We can improve the position of your webpage in search results. So the webpage can be optimized by some techniques. Off-page and On-page optimization. On-page optimization techniques are important in this.  

 What is On-page SEO?

  

An On-page SEO review and optimize the page title by adding keywords and numbers. The ultimate goal of an On-page SEO is to help search engine crawlers.

 

 

Why is On-page SEO is Important?

                                                                                                             

                                                                      

It is important because it helps to understand the content of your webpage by a search engine with a number of signals. Why it's called On-page because any optimization changes to a webpage contribute to better user experience.

 

 

 

         

On-Page SEO Techniques for Higher Ranking

 

Now that the theory about SEO and the importance of on-page SEO is justified, let’s move on to the practical part.
Let us check all on-page SEO techniques:  

 

Title tag Optimization

 

                                                                                                    

While search engines ‘read’ your pages, they first check the page title and the description of a page. It is because the search engine wants to know the content of your page, or what the page to about and based on these factors they will rank your page to a position in their index. Google displays the title at 512 pixels. The title is an important factor to help search engines what your page about.
 

Title optimization tips

•       The title should have 55 to 60 characters.
•       Add keywords to the beginning of your page title.
•       Write a short and descriptive title.
•       Use target keywords in the title.
•       The content of the page must describe in the title.
•       Make a simple title.
•       don't duplicate your title.
•       Use more than two words in the title.
•       don't use a full block or small letters.
•       The title must be unique.

    Meta Description

 

                                                                       

In the Search Engine Result Page (SERP), what the searcher will see is the meta description.
a basic snippet includes title, URL, meta description. A meta description is the Html attributes that give a summary of your webpage. It has to be descriptive and varies between 155-160 characters. Ranking of your webpage improves by CTR(Click Through Rate).
But the fact is Google does not always show the meta description.

 

Meta Description Optimization Tips:

•    Avoid auto generated description.
•    Include your focused keyword in the description.
•    Meta description must be unique and content must be impressive.

 Body Section Optimization

 

                                                                                                    

                                                                    

  In the body portion, h1 is the most& easily visible portion by google. An SEO analyst should write relevant content for the page and it must be paragraphs, each paragraph should have a meaningful heading. Heading should be the targeted keyword so that the search engine can easily understand the contents. The focusing keyword should nearly appear 4 times in the body section. Use at least 7-8 words in the h1,h2 tags. If a body section has h1 and h2 but contrasting, Google indexed it in SandBox. SandBox is the temporary database for suspect webpages. Using h1 and h2 will improve the ranking on Google.

 

Keyword Optimization

To get a higher rank in Google you should use relevant keywords on your website. Keywords must be meaningful. Let us check where we all need to include keywords.
 The title of the page should have a relevant keyword.

•  Use keyword synonyms and variable keywords.                                        
•  Optimize keywords in the picture of your webpages.
•  Includes keywords in the URL

 Keyword Density

It is the percentage of a number of keywords that occur on your webpage. The website should have relevant and necessary keywords in it. Use keyword density in the range of 2-5%. Positioning keywords before a full stop or comma can give clarity to the google on what your page is about.

 

Content Optimization

 

It is the process of checking the content is written, in a way that it can reach the largest possible target audience. While processing the content of a webpage, it should make sure that associated keywords are present in your content. Writing quality content is the most important part of SEO.Google algorithm checks for important words in the content. While writing the content give importance to the readability of searcher, it will increase the ranking of your page. In content the making the focusing keyword in bold, increase the user readability.

 

Link/Anchor Text Optimization

 

 

Anchor text is the most visible portion of a link that is displayed within your webpage.
It is one of the important aspects of On-page and Off-page optimizations. In hyperlink anchor text is the clickable text.

 

 

 

     

Tips for Anchor Text optimization

• Keep it simple and Versatile
• Avoid the over-optimization of link
• The anchors should relevant to the content
• Avoid links from spammy websites
• place anchors where users pay the most attention

   

  Image Optimization

                             

  

Images are the eye-catchable portion of a webpage. Optimizing the image is the process of reducing the file size of your image without compromising the quality so that your page load time is low. Optimizing the image is to deliver high-quality images in the right format and size.

While optimizing image

•   Name the image in a descriptive way       
•  alt image is the identity of the image, so make the alt name/attribute simply
•  The size of the image file should be easily loadable
• Make  the surrounding contents of image relevant

 I hope you got an idea of On-page optimization techniques. Comment your queries. To know about the updations of Google view my previous blog post.

Most Significant Updates of Google

                                       GOOGLE ALGORITHM UPDATE

                                                  

In my previous post, we just peeped into the history and evolution of Google.

To improve the user's trust and quality of websites, Google updated the algorithms. Let's check some important updations of google.

1. Google Panda Update (February 2011):

  

                                      
By SEO Starter Guide, webmasters make to change to their websites to get a higher ranking in google search results, so Google benefited a lot. But it leads to content spamming and content spinning. Content spamming means spammy or plagiarized content. People inserted or stuffed keywords wherever they could.

So the Google Panda Update arrived. This update targeted content spammers. Thin pages (webpages having content with very less or no quality), webpages which were content farmed or had duplicated content was completely removed from Google listings.

The Panda or Farmer Update became a filter for all websites. Each website which successfully passed these filters or met the terms and conditions of the website was crawled, cached and indexed by Google. A website that did not pass these filters was merely crawled and cached but never indexed.

 2. The Penguin Update (April 2012):

                                                   

This updation is against link spamming. Which website have more links from an outside website, it will be ranked first. People generated links to their website from other websites and also started buying(link exchange) and selling(paid links) links.

Webpages that were awarded a Page Rank by Google were considered the best websites to obtain links from. This resulted in a competitive distribution of links by owners of websites having higher Page Rank. Several websites and webpages were launched by the same owner under one host server, solely for the purpose of link building.
The Penguin Update was mainly focused to  attack such link spammers. Google not support the selling of paid links as well as getting links from websites that carried out spamming activities.

They also avoided the website which had doorway pages, i.e., websites which had less or no content. Under this update, websites that had quality links, as well as links with trusted websites, had higher positions in Google listings.

3. The Pigeon Update (July 2014):

                                                
This update was related to local SEO, that is, providing location-based search engine results. It's not a punishment update. Google attempted delivering results based on the location of the IP address, from which the query was coming from. For example, if someone in New York searched for "Restaurants", Google would return his queries with restaurants based in New York, not in Washington or some other place.
Additionally, Geo-tagging or the adding of your location on Google Maps and showing the same on your website was also required.
Websites started to list their business on Google for local visibility, which was verified by a PIN number sent via post to the registered address. The important thing is to submit the website to the open directories online, such as the Yellow Pages.

 4. The Hummingbird Update (2013): 

                               

This update focused on semantic search results. The search engine listings on the basis of the user activity, time spent on a website, the age, educational qualifications and the economic status of the search engine users, Google's special cookies or Spy-bots are used to track this.

 5. Rankbrain Update (2015): 

                                        
An extension to the Hummingbird algorithm, the Rankbrain update uses artificial intelligence or AI to process search engine results as per the human needs. This update uses Artificial Intelligence (AI) for tracking the user's needs based on their age group, individual preferences, and their recent searches even on websites other than Google.

6.EMD Update or the Exact Match Domain Update (September 2012):

This update was aimed to prevented low-quality websites from ranking high on Google just because they had their domain name exactly matching with search engine user terms. This update also removed those new websites which were not able to achieve Page Rank, in a given time period.

7. The Pirate Update (August 2012):

It is a filter that was introduced for the purpose of protecting the website owner's rights on copyrighted content. This update prevented websites that infringed on the copyrights of other users' digital content or digital properties. The victim was able to file a complaint about the infringement under DMCA (Digital Millenniums Copyright Act) under Google, after which Google would verify the exact owner and disable the duplicate website from appearing on search engine results.

8.The Mobilegeddon Update(2015):

The update arrived due to increasing search using mobile phones. The update launched for making the websites mobile friendly and viewing of websites comfortably on mobile phones, without having to tap or zoom. Websites that weren't mobile-friendly would be pushed down in Search Engine Rankings or would not be shown in the search engine results page in mobile phones.

9.Parked Domain Updation(April 2012)

It depends on what kind of parking you are referring to, if you talk about a sales lander similar to Undeveloped's then no, you won't necessarily lose any SEO that has been made on the domain as undeveloped provides both https and a customized description which will get indexed.

Hope you understood the updations of Google. Comment your queries.
To know more about the history and evolutions of Google, please check my previous blog post.
Click here

History of Search Engine Optimization

                          History and Evolution of Search Engine Optimization

   Google is a widely used search engine now. Google history has begun in 1995 when Larry met 
Sergey Brin.  In 1996 Larry and Sergey began work on a search engine called back rub. Google.com was registered on September 15, 1997

                                                

                                                  

What is Search Engine Optimization?

         Search Engine Optimization (SEO) widely used around Google today. However the practice we now know as SEO pre-dates the world’s most popular search engine co-founds by Larry Page and Sergey Brin. Searching the internet using Google or another search engine we all practice daily.SEO and all things search engine marketing begun with the launch of the first website in 1991, perhaps the story of SEO begins around 1997. So let us have a look at the history and evolution of the search engine.

            Crawling is the process performed by search engine crawlers when searching for important websites on the index.  a crawler also is known as "spiders" or "bots" which is a search engine's automatic navigator to discover which websites contain the most relevant information related to certain keywords.

             Indexing is the process of adding webpages into Google search depending upon which Meta tag you used.
            Caching helps to improve the load time of your web pages and thus optimize your site for the search engine.

     What are the SEO Techniques?

         SEO practices are classified into two, i.e., White hat and Black hat SEO. White hat SEO refers to the ethical practices to gain higher page rank. Black hat SEO refers to the unethical practice gaining a higher rank in the search engine.

         SEO techniques adopted include on-page optimization and off-page optimization. On-page optimization refers to the activities carried out on the page which is to be published. Off-page optimization activities are done on a page after it becomes live on the web.

          In earlier Google will be Niche (content) specific, it means webpages are using more keywords to increase the ranking in Google. The usage of keywords more in a website leads the keyword stuffing.

     What is Keyword Stuffing?

       

                                                                                               

           Keyword Stuffing is the practice of loading webpages with more keywords or numbers in an attempt to manipulate a website's ranking in Google search. Black hat SEO, White hat SEO techniques are the two types of keyword stuffing.

In later content specific will be changed to Link Specific

                                                                                            

     Link Specific, Which websites have more links, it will be ranked first. Later link specific will changed to Quality link specific, only websites have quality links are ranked. Quality links support Page ranking.

Google introduced a new mechanism Passing the Juice SEO

Link Juice to refer value or equity passed one site to another, the value pass by hyperlinks. Here they updated an algorithm change rel=”nofollow” equity does not pass by hyperlinks.

Let’s checks the updates of Google.

                                                          

• Updates of 2000-2002

Google introduced Google AdWords, AdSense. By Google AdWords, a user can do the advertisements for their product. Google AdSense distributed the ads to the relevant places on the webpages.

• Updates of 2003-2004

In 2004, Google introduced Google Suggest, based on the previous search Google suggests for the next search, so the user can easily get the results if needed.

• Updates of 2005

This year Google launched a Personalized search, where it used users to search and browse their history. This year Google also improved the ranking of websites by User interaction, which site a user interacts more time it will rank first.

• Updates of 2009

This year Google launched, Pogo Sticking, it is to rank the sites by user interaction. If a person accesses and spent more time on the website, like adding a comment in that site, Google automatically ranks this website to a higher position.

• Updates of 2010

This year, Google introduces a new feature of Social Media Signals, which website using social media like Facebook, which will be ranked higher. Social Media Authority Value is one of the factors to affect ranking. This means Google checks for the authority value like influential power, the popularity of a person who interacts with the websites. These websites ranked first. For this Google has a web quality team.

 I hope you have got a brief idea and the history and evolution of search engine optimization. You can post the comments for queries.