History of Search Engine Optimization

                          History and Evolution of Search Engine Optimization

   Google is a widely used search engine now. Google history has begun in 1995 when Larry met 
Sergey Brin.  In 1996 Larry and Sergey began work on a search engine called back rub. Google.com was registered on September 15, 1997

                                                

                                                  

What is Search Engine Optimization?

         Search Engine Optimization (SEO) widely used around Google today. However the practice we now know as SEO pre-dates the world’s most popular search engine co-founds by Larry Page and Sergey Brin. Searching the internet using Google or another search engine we all practice daily.SEO and all things search engine marketing begun with the launch of the first website in 1991, perhaps the story of SEO begins around 1997. So let us have a look at the history and evolution of the search engine.

            Crawling is the process performed by search engine crawlers when searching for important websites on the index.  a crawler also is known as "spiders" or "bots" which is a search engine's automatic navigator to discover which websites contain the most relevant information related to certain keywords.

             Indexing is the process of adding webpages into Google search depending upon which Meta tag you used.
            Caching helps to improve the load time of your web pages and thus optimize your site for the search engine.

     What are the SEO Techniques?

         SEO practices are classified into two, i.e., White hat and Black hat SEO. White hat SEO refers to the ethical practices to gain higher page rank. Black hat SEO refers to the unethical practice gaining a higher rank in the search engine.

         SEO techniques adopted include on-page optimization and off-page optimization. On-page optimization refers to the activities carried out on the page which is to be published. Off-page optimization activities are done on a page after it becomes live on the web.

          In earlier Google will be Niche (content) specific, it means webpages are using more keywords to increase the ranking in Google. The usage of keywords more in a website leads the keyword stuffing.

     What is Keyword Stuffing?

       

                                                                                               

           Keyword Stuffing is the practice of loading webpages with more keywords or numbers in an attempt to manipulate a website's ranking in Google search. Black hat SEO, White hat SEO techniques are the two types of keyword stuffing.

In later content specific will be changed to Link Specific

                                                                                            

     Link Specific, Which websites have more links, it will be ranked first. Later link specific will changed to Quality link specific, only websites have quality links are ranked. Quality links support Page ranking.

Google introduced a new mechanism Passing the Juice SEO

Link Juice to refer value or equity passed one site to another, the value pass by hyperlinks. Here they updated an algorithm change rel=”nofollow” equity does not pass by hyperlinks.

Let’s checks the updates of Google.

                                                          

• Updates of 2000-2002

Google introduced Google AdWords, AdSense. By Google AdWords, a user can do the advertisements for their product. Google AdSense distributed the ads to the relevant places on the webpages.

• Updates of 2003-2004

In 2004, Google introduced Google Suggest, based on the previous search Google suggests for the next search, so the user can easily get the results if needed.

• Updates of 2005

This year Google launched a Personalized search, where it used users to search and browse their history. This year Google also improved the ranking of websites by User interaction, which site a user interacts more time it will rank first.

• Updates of 2009

This year Google launched, Pogo Sticking, it is to rank the sites by user interaction. If a person accesses and spent more time on the website, like adding a comment in that site, Google automatically ranks this website to a higher position.

• Updates of 2010

This year, Google introduces a new feature of Social Media Signals, which website using social media like Facebook, which will be ranked higher. Social Media Authority Value is one of the factors to affect ranking. This means Google checks for the authority value like influential power, the popularity of a person who interacts with the websites. These websites ranked first. For this Google has a web quality team.

 I hope you have got a brief idea and the history and evolution of search engine optimization. You can post the comments for queries.